Effective communication is at the heart of every successful business’ marketing strategy. And we see this implemented through everything from websites to social media, packaging, interfaces and more. So let’s take a look at the different types of graphic design that your business could stand to benefit from too.
Why is graphic design important to a business?
Consumers need visual communication
90% of the information transmitted to our brain is visual in nature. This is why a business needs content that has a strong visual appeal to communicate its messages effectively. Add to that, 65% of people are visual learners.
People prefer graphics
A lot of people simply prefer graphics to lengthy chunks of text, because the former is much easier to absorb. For example, if there is too much copy in an ad, a person would have to dedicate a lot more time to reading it and understanding it.
Design allows for Customization
Since graphic designs allow for a lot of customization, you can get your marketing creatives to represent your brand in powerful ways. They can also help you establish your uniqueness and credibility as a brand.
Attracting, engaging and converting
Let’s take a landing page for example. The main objective of having a landing page should be to attract, engage and finally convert the visitors to click on that call to action button. For this, you need a great design that helps convey a message in such a way that the customer is compelled to buy from you.
Achieving consistency with branding
Being consistent in your marketing collateral helps in building brand identity and awareness among your target audience. When customers are comfortable with your brand, they see it as credible and become loyal to it.
Creating your footprint on social media
With the right graphic designs, you will be able to reach out to wider audiences and engage them through the visuals that you create. Using branded graphic design, with consistency in styles and colors as well as typography helps you gain the attention and engagement of your audiences.
Types of graphic designs and their uses
There are different types of graphic designs that are out there. And how you can maximize the potential of each of these, so that you get the highest possible returns.
Types of graphic design: Advertising and marketing design
Marketing and advertising would go nowhere without graphic design. Creative directors and art directors are both responsible for marketing creatives that range from brochure design and concepts to large scale projects like advertising campaigns and launches.
Visual content is something that is highly engaging and companies depend on effective and impactful graphic designs so that they can tap into all the purchasing decisions of their target audience. Graphic designers who specialize in this type of designing have to work with different mediums so that they can effectively manage the needs and the wants of their clients.
Most of the graphic designs in the advertising and marketing sectors were conventionally print based, but that is now rapidly undergoing a transformation into digital. This type of designing includes everything from social media graphic designs, to email marketing campaign designs and even content marketing. Below are some additional examples of advertising and marketing graphic design:
Postcards and flyers
Magazine and newspaper ads
Posters, banners and billboards
Infographics
Brochures (both print and digital)
Vehicle wraps
Signage and trade show displays
Email marketing templates
PowerPoint presentations
Menus
Social media ads, banners and graphics
Banner and retargeting ads
Images for websites and blogs
Types of graphic design: Packaging graphic design
In fact, the whole point of investing in packaging designs is being able to tell the story of your brand to the consumer. Packaging designers work with concepts.
Types of graphic design: Motion graphic design
In simple words, this is graphic design in motion. It can include animations, audio, typography, imagery, video, or any other kind of effect that is used in television, online media, or even film. Some examples of this motion graphic design are:
Title sequences and end credits
Social media ads
Animated logos
Trailers
Presentations
Promotional videos
Tutorial videos
Banner ads
GIFs
Graphic design can often be oversimplified. There are many types of graphic design, and each can be impactful for your brand in different ways. It’s important to take the time to evaluate each, and consider how you can use them as part of your marketing.
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